* Executive coaching. How sharp are the management skills that you use to lead your business?

* Behavioral & Attitude Assessments as used in the candidate evaluation/performance review process.

* Customer satisfaction surveys. Show them you care.

* Employee morale surveys. Slow down wasteful employee turnover.

* Executive search projects.

* Career planning assessment for students. 70% of us are in careers we would no longer choose!

* Salary Surveys. Are you paying both fair AND competitive?

* Sales force sales skill testing. Does he have (& are you paying for?) the knowledge of a professional salesperson?

* People buy from people they 'like', but what do they 'like'? D.I.S.C. based customer blending training for sales professionals.

* Sales Training Seminar. 50 sales closes. Close more often, make more profit.

* Employee Handbook template. (All provinces except Quebec). Lawyer reviewed. 70 subject headings.

* Company Manual. 225 Ontario lawyer reviewed topic templates to ensure organizational clarity in your business.


Sunday, April 10, 2011

Get more trade show leads with at-show promotions and activities ….     32 ideas!
1.                     Introduce a new product at the trade show
2.                    Add motion to your exhibit
3.                    Offer food, especially if it smells good, like baking cookies
4.                    Offer drinks to your booth visitors
5.                   Give your attendees something entertaining and fun to do
6.                   Do an engaging demo in your booth
7.                   Get your client to hold your product
8.                  Go beyond sight to appeal to attendees’ sense of smell, sound, taste, and touch
9.                    Add interactivity
10.               Run presentations or video loops on large video monitors
11.                Offer healthy food, not just candy
12.                 Put out a candy or chocolate dish to slow down attendees long enough to engage them
13.                  Offer in-booth massages
14.                   Give a free sample of your product
15.                   Give a free sample of a product made with your product
16.                     Hire a celebrity for your booth, where the celebrity is popular with your target audience at the show
17.                     Hire a celebrity lookalike for your booth, where the celebrity is popular with your target audience at the show
18.                     Giveaway something useful to your target audience
19.                        Hire a performer, such as a magician, to attract attention to your booth 
20.                        Have a raffle, sweepstakes, money machine or a game
21.                        Hold a press conference if you have newsworthy news
22.                        Sponsor something highly visible at the show
23.                        Have a contest for attendees in your booth
24.                        Get signage in the show hall promoting your booth presence
25.                        Offer a show special or discount
26.                        Get someone from your company to be a speaker at the show
27.                        Give presentations or educational sessions in your booth
28.                        Do door drops that target only show attendees at their hotel rooms
29.                        Pay to include an invite or a gift in the official show bag each attendee gets
30.                        Put an ad in the show book
31.                        Brand your staffers with outfits or similar attire
32.                        Offer one really big prize (worth thousands of dollars) to get more attention
Chris Wilkinson.                              
Certified Business Behaviour & Attitudes Analyst.               
Business Coach.
Tel: (905) 275-2907 (Mississauga).
E-mail: buspilot@bell.net


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