8 selling statements to motivate your highly cautious, analytical buyer….(ie; reduce the transactional friction)
- There has been a great amount of input into this product that ensures it’s quality….. (ie: well researched).
- Once you have taken the time to examine the facts, you will see that this is the correct decision purchase for you….(ie: provide full factual analysis).
- You are in a position to examine the facts. Complete the analysis, interpret and draw your own conclusion….(ie: no pressure from me…prove for yourself).
- With a purchase decision as important as this, let’s set up several appointments where we can examine all the alternatives….. (ie; NO rush on this. NO fast , hard close).
- I have brought along all the information that you will need to thoroughly investigate the product and determine if it is right for you…(.ie: make sure you have leave behinds).
- My other clients found this to be the perfect solution to their problem. With your emphasis on standards, you will probably find this fits in well….. (ie: likes testimonials).
- You can see that our warranty eliminates any risk on your part. We stand behind the product 100%….. (ie; remove the FEAR of buyer error).
- This is a proven product, having been out on the market for many years, so you know that you have something that you can rely on…… (ie: likes ‘tried & true’).
People BUY from (sales) people they like. People like to BUY from people like themselves.
“Birds of a feather flock together” …..ie; behave like your customer.
Working with you.
Chris Wilkinson.
Certified Business Behaviour & Attitudes Analyst.
Business Coach.
Tel: (905) 275-2907 (Mississauga).
E-mail: buspilot@bell.net
