Sales Planning---- 18 quick questions…..
How many did you score out of 90?
Under 70—perhaps you need a written sales plan
1
Our company has a documented selling plan for our sales staff.
We do not have a selling plan. 1
We have a plan in place, but it is not
documented. 2
We have a written sales plan, but it is not
reviewed and updated. 3
We have a sales plan in place but it is not
always adhered to. 4
We have a written selling plan that is
updated and followed by our sales staff. 5
2
Our company provides sales training programs (internal or external) for
its sales staff.
We
have no sales training program. 1
We have a program in place, but not a
written one. 2
We have a written sales training program in
place, but it is not reviewed and updated. 3
We have a sales training program in place
but it is not always adhered to. 4
We have a written sales training program
that is updated and followed. 5
3
Our company has a prepared sales presentation for potential
customers.
We do not have a sales presentation. 1
Each sales person has his or her own
presentation. 2
We have a general presentation, not a
written one. 3
We have a written sales presentation but no
clear pattern. 4
We have a written sales presentation.
5
4
Our company has a written plan for increasing sales.
We do not have a plan for increasing sales.
1
We have a plan in place, but it is not
documented. 2
We have a written plan for increasing
sales, but it is not reviewed and updated. 3
We have a written plan for increasing sales
in place, but it is not always adhered to. 4
We have a written plan for increasing sales
that is updated and followed by our sales staff. 5
5
Our company has pinpointed weaknesses in its selling process.
We have not identified the key problems or
needs. 1
Each sales person works on his/her own
weaknesses individually. 2
We know what the problems are, but they are
not written down. 3
We have the weaknesses written down but do
not necessarily think of them in our sales process. 4
We have identified our weaknesses and are
building on our strengths. 5
6
Our company has identified and measured key sales indicators.
We have not identified key sales
indicators. 1
We know what they are, but they are not
written down. 2
We have identified key sales indicators but
they are not necessarily followed in our sales process. 3
We have identified key sales indicators,
but they are not measurable. 4
We have identified and measured key sales
indicators that are used by all. 5
7
Our company tracks and documents its selling costs.
We
do not track selling costs. 1
We know what our selling costs are, but we
do not document them. 2
We track some of our selling costs but we
do not document all of them. 3
We track most of our selling costs but we
do not document all of them. 4
We track all of our selling costs and
document them. 5
8 Our
company has a sales strategy focused on its target market.
We have no strategy. 1
We have a strategy, but it is not written.
2
We have a written strategy but it is not
continuously reviewed. 3
We have a written strategy but it is not
always adhered to. 4
We have a written strategy that is updated
and followed. 5
9
Our company has a sales pipeline program for previously contacted
prospects.
We do not follow up with previously
contacted prospects. 1
We follow up with prospects occasionally.
2
Each sales person has their own system for
following up with prospects. 3
We have a system for following up with
prospects, but it is used occasionally. 4
We have a sales pipeline program used by
all. 5
10
Our company has a written referral system.
We have no referral system. 1
We get referrals, but only by an unfounded
process. 2
We ask for referrals, but do not have a
written process for gaining them. 3
We have a written process for referrals,
but all do not use the system. 4
We have a written referral system. 5
11
Our company has a well-defined sales management process.
We do not have a sales management process.
1
We have a process, but it is not well
defined. 2
We have a written process, but it is not
reviewed and updated. 3
We have a written process, but it is not
always adhered to. 4
We have a well-defined sales management
process followed by all. 5
12 Our
company effectively tracks sales activity from lead generation through
closing.
We have no sales tracking system. 1
We don't have adequate information to
develop a sales tracking system. 2
We ask for sales activity, but informally.
3
We have a tracking system, but all do not
use it. 4
Our sales tracking system is effective and
considered essential to the success of our business. 5
13
Our company has regularly upgraded the proficiency of its sales
staff.
No 0
Yes 5
14
Our company has measures of sales performance other than gross
sales.
No 0
Yes 5
15
Our company conducts periodic sales contests for its sales staff.
No 0
Yes 5
16
Our company is maximizing repeat sales from existing customers.
No 0
Yes 5
17
Our company rewards sales reps for new account sales higher than repeat
orders.
No 0
Yes 5
18
Our company collects customer emails addresses to facilitate
dissemination of product info, announcements and special promotions.
No 0
Yes
Chris
Wilkinson.
Certified
Business Behaviour & Attitudes Analyst.
Business
Coach.
Tel:
(905) 275-2907 (Mississauga).
E-mail: buspilot@bell.net