Sell more: Convert your features into benefits and into customer needs….

Most customers make their purchase on the basis of benefits as opposed to features….

(Surviving & prospering in the “jungle”)

Your product/service undoubtedly has great features that enable you to survive in the market place. Here is a list of 40 possible features expressed as benefits that may apply to your product/service:

·        Performance….time saved.

·        Reputation

·        Time saved

·        Components prestige

·        Colours

·        Bigger savings

·        Sizes

·        Greater profits

·        Exclusive

·        Greater convenience

·        Uses uniform processes

·        Uniform accuracy

·        Ruggedness 

·        Continuous output

·        Delivery leadership

·        Service, increased sales

·        Price, economy of use

·        Design, ease of use

·        Reduced inventory

·        Availability

·        Lower space rental costs

·        Installation low operating costs

·        Lab test support product story

·        Terms

·        Reduced waste

·        Workmanship , long life

·        Economy of purchase

·        Pride of appearance

·        Economy of use

·        Pride of ownership

·        Recognition

·        Durability

·        Desire to imitate

·        Desire for variety

·        Labour saving

·        Time saving

·        Simple construction

·        Simple operation

·        Security

·        Ease of repair

·        Ease of installation

·        Space saving

Sincerely,  

Chris Wilkinson.

Certified Business Behaviour & Attitudes Analyst.

Business Coach.

Tel: (905) 275-2907 (Mississauga).

                  E-mail: buspilot@bell.net